Louis Copeland, Ireland’s premier men’s tailor and luxury fashion brand, boasts a rich 90-year legacy of sartorial excellence. Known for their meticulous craftsmanship and high-end fashion, Louis Copeland has long been synonymous with quality and sophistication. However, as they ventured into the digital realm of e-commerce, they encountered a unique set of challenges, marking a significant transition from their successful brick-and-mortar operations.
Consequently, Louis Copeland faced the daunting task of effectively growing their email marketing list. Their existing one-size-fits-all approach to e-commerce consent management at checkout was not fully capitalizing on growth opportunities. Moreover, traditional methods such as heavy discounting, pop-up forms, and one-time offers, while providing some results, often resulted in the collection of email addresses that lacked genuine engagement and long-term value.
In light of these challenges, Louis Copeland recognized the need for a more nuanced and strategic approach. Turning to Dataships, they implemented the Dataships’ solution, thereby pivoting from relying on discount-driven sign-ups to building a list of truly engaged customers, particularly those who had recently made purchases. This strategic shift involved replacing the standard approach to consent collection at checkout with Dataships’ optimized dynamic consent collection tool.
The implementation of Dataships’ solution brought immediate and impressive results for Louis Copeland. The marketable rate at checkout saw a significant increase, skyrocketing from 14% to 75%. This meant the brand could now market to 8 out of 10 customers after their purchase, compared to the previous 1 out of 10. The quality of email addresses collected through Dataships far outstripped those obtained via previous tactics, leading to nearly doubled open rates (close to 50%) and quadrupled click rates (up to 19%). Additionally, the number of viewed products and, most crucially, the average order value saw substantial increases. This heightened engagement has translated into repeat purchases, making the Dataships’ solution an invaluable asset for Louis Copeland in reaching and retaining its evolving customer base.
To learn more about Louis Copeland’s journey with Dataships, check out our joint webinar featuring Aaron Hearns, Ecommerce Manager with Louis Copeland.
Discover how our innovative dynamic consent collection solution can elevate your e-commerce business, just like Louis Copeland. Contact us today and take the first step towards maximizing your marketing potential and turn compliance into a competitive advantage!