For more than a decade, iClothing has been at the forefront of online female fashion retail in Ireland. Known for capturing and showcasing the latest trends, iClothing has established itself as a leader in the industry. With a keen eye for emerging fashion and a commitment to quality, iClothing has successfully carved out a niche as the go-to destination for contemporary women’s fashion.
As iClothing’s success and customer base grew, so did the volume of data they collected. Yet, they faced a significant challenge: a surprising number of their customers were out of their marketing reach. Without an in-house compliance team, iClothing relied on a default, one-size-fits-all approach to consent management. This conservative strategy, while safe, significantly limited their growth potential, restricting their ability to leverage the full power of their customer data.
To address this challenge, iClothing turned to Dataships for a solution. Dataships swiftly replaced the generic consent collection method at the iClothing checkout with an optimized dynamic consent collection tool. This solution ensured that iClothing was not only collecting data compliantly but also maximizing the number of contacts who could be marketed to post purchase.
After implementing Dataships’ dynamic consent collection tool, iClothing reaped significant benefits. Their marketable rate rocketed to an impressive 90%, enabling them to tap into a broader customer base for their marketing initiatives. This increase in marketable contacts directly contributed to a sizable revenue boost, with iClothing accruing an additional €600,000 from their email and SMS marketing efforts in 2023, highlighting the financial benefits of compliant data collection and effective marketing.
Discover how our innovative dynamic consent collection solution can elevate your e-commerce business, just like iClothing. Contact us today and take the first step towards maximizing your marketing potential and turn compliance into a competitive advantage!