Blog
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2 MIN READ
Introducing SMS Easy Opt-In: Seamless Double Opt-In at Checkout
Orla McMahon
Last updated November 25, 2024
New Feature
We’re excited to introduce SMS Easy Opt-In, a groundbreaking feature designed to help stores effortlessly grow their SMS audience while keeping the checkout experience smooth and compliant.
Double opt-in requirements, particularly in countries like the US and Germany, can often lead to friction and missed opportunities to connect with customers. SMS Easy Opt-In solves this by enabling a seamless, user-friendly flow directly at checkout, boosting SMS opt-ins, and ensuring compliance without disrupting the customer experience.
Why SMS Easy Opt-In Matters
For stores with a significant customer base in countries requiring double opt-in, like the US and Germany, collecting SMS consent can be a challenge. Traditional methods often cause drop-offs and lower opt-in rates. With SMS Easy Opt-In, you can turn these challenges into opportunities, growing your SMS audience while maintaining a frictionless checkout process.
Double opt-in requirements, particularly in countries like the US and Germany, can often lead to friction and missed opportunities to connect with customers. SMS Easy Opt-In solves this by enabling a seamless, user-friendly flow directly at checkout, boosting SMS opt-ins, and ensuring compliance without disrupting the customer experience.
Why SMS Easy Opt-In Matters
For stores with a significant customer base in countries requiring double opt-in, like the US and Germany, collecting SMS consent can be a challenge. Traditional methods often cause drop-offs and lower opt-in rates. With SMS Easy Opt-In, you can turn these challenges into opportunities, growing your SMS audience while maintaining a frictionless checkout process.
Demo
How It Works
1. Opt-In at Checkout: Customers are prompted to opt-in to SMS marketing directly at checkout.
2. Instant Confirmation: If double opt-in is required, they receive a one-time code via SMS, which can be easily entered.
3. Secure Consent: Once the code is entered, their consent is securely recorded, making them eligible for SMS marketing.
All of this happens without requiring the customer to leave the checkout page, ensuring a seamless experience.
2. Instant Confirmation: If double opt-in is required, they receive a one-time code via SMS, which can be easily entered.
3. Secure Consent: Once the code is entered, their consent is securely recorded, making them eligible for SMS marketing.
All of this happens without requiring the customer to leave the checkout page, ensuring a seamless experience.
Key Benefits
- Seamless Checkout Flow: No disruptions—customers complete their consent without leaving checkout.
- Boost SMS Opt-Ins: Designed to increase opt-in rates, particularly in double opt-in regions.
- Enhanced Compliance: Fully aligned with regional requirements, ensuring your SMS campaigns are lawful and effective.
Who Can Use SMS Easy Opt-In?
This feature is available to Shopify Plus stores with Checkout Information extensibility enabled. Whether your store is already leveraging our SMS extensions or just getting started, SMS Easy Opt-In is easy to implement and immediately impactful.
Ready to Get Started?
With SMS Easy Opt-In, you can turn checkout into a powerful tool for growing your SMS list, all while maintaining a frictionless experience for your customers. If you’re ready to take your SMS marketing to the next level, contact us to learn more or enable the feature today.
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