Growth through compliance

Marketing Consent Rate (MCR) Assessment

Curious about how well your store is collecting marketing consent? Our Marketing Consent Rate (MCR) Assessment Tool provides personalized insights to show how effective your current setup is and how much more potential you could unlock with Dataships. By entering a few details about your store — like your primary market, industry, order volume, and current marketing consent setup — our tool calculates:

  • Current MCR: Your current marketing subscriber rate at checkout
  • Dataships MCR: Potential MCR improvement with Dataships.
  • Extra People Subscribed: Estimated additional subscribers with Dataships.
  • Return Customer Rate (RCR): Based on your industry, the expected repeat purchase rate from extra subscribers over 12 months.
  • Potential Revenue Unlocked: Projected extra revenue over 12 months based on extra subscribers, RCR, and AOV.

Take control of your marketing consent collection and see how Dataships can help you grow.

MCR Calculator

What's your MCR?

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