Case Studies | 2 MIN READ

Growing Stronger: The 61% Uplift in Sculpted By Aimee’s Marketing List

cliodhna

Last updated November 5, 2024

OVERVIEW

Introduction

Sculpted by Aimee, Ireland’s award-winning beauty brand, founded by makeup artist Aimee Connolly, turned to Dataships back in 2021. They initially reached out to Dataships for privacy consultancy work but soon discovered benefits beyond compliance. By integrating Dataships’ dynamic Shopify app at checkout, Sculpted by Aimee saw a significant growth in marketing opt-ins, enabling them to deliver tailored content to a growing, highly engaged audience. This relationship has empowered Sculpted by Aimee to deepen connections with their community, a core brand focus, while giving them the confidence to expand globally knowing Dataships ensures seamless, compliant data management and customer interaction at every step.

MCR Uplift

61%

ROI

49x

Dataships & Sculpted by aimee

Challenges

As Sculpted by Aimee expanded rapidly into new markets, the team encountered a dual challenge: growing their customer base while staying compliant with complex data privacy regulations across regions.
They were aware that a strong presence in these new areas would require an effective strategy to grow their email lists and maintain consistent engagement. While their strategy at the time on email newsletters had served them well, it became clear that a more robust and compliant approach was necessary to scale effectively.

To meet these demands, Sculpted by Aimee recognized the need to find a solution that would not only simplify consent management but also enhance their ability to connect with customers authentically, ensuring that each touchpoint would drive engagement and brand loyalty.

The Dataships tool has led to a significant uplift in our conversion of marketing opt-ins at the checkout. This has resulted in more customers in our Klaviyo receiving our campaigns and ultimately additional revenue.

Kevin Clark

Head of E-commerce Development

The Solution

Dataships became a trusted partner for Sculpted by Aimee, addressing their challenges head-on. By integrating Dataships’ Shopify app into their checkout process, they not only simplified consent management but also significantly improved their data collection practices. This personalized approach allowed Sculpted by Aimee to engage more meaningfully with their customers, ensuring compliance while effectively growing their email lists. With the support of Dataships, they could confidently expand into new markets, nurturing customer relationships and reinforcing their community-focused mission.

Results

Email Marketing Consent Rate

Pre-Dataships: 25%
With Dataships: 86%

Marketing Consent Rate Increase

61% growth

ROI

49x ROI over 21 months

Klaviyo List Growth

Over 16,000 new contacts unlocked

With Dataships, Sculpted by Aimee now connects with a larger, highly engaged audience and confidently expands into new markets.

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