Ekster & Dataships: Fueling Growth and Optimizing Customer Engagement in the Smart Wallet Market

Ekster’s rapid expansion and reliance on direct-to-consumer e-commerce have brought new challenges, especially in today’s competitive market where rising paid advertising costs cut into profitability. With a focus on cost efficiency, retention, and performance marketing, Ekster recognized the need for an affordable, compliant solution to boost their opt-in rates, helping them reach their predominantly EU-based customer base more effectively. With Dataships, Ekster aimed to maximize opt-in growth for email, enabling them to reduce reliance on costly advertising and enhance customer engagement affordably and compliantly.

Dataships delivered a powerful solution for Ekster, enhancing their ability to nurture customers and boost engagement. By optimizing the checkout process, Dataships enabled Ekster to grow their email list significantly, adding 22,000 new marketable contacts. This expansion allowed Ekster to effectively reach out to these subscribers, fostering long-term relationships and encouraging repeat purchases. With Dataships, Ekster not only broadened their audience but also ensured they could nurture these relationships, driving customer loyalty and maximizing their marketing efforts for sustainable growth.