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Denim and Data: POCO by Pippa’s €300K Revenue Surge with Dataships

Amy O'Brien

Last updated November 15, 2023

POCO by Pippa, the brainchild of former model and successful businesswoman Pippa O’Connor Ormond, is a testament to innovative entrepreneurship in the fashion industry. Founded in 2016, Pippa identified and filled a niche in the market with a high-quality denim brand. Since its inception, POCO by Pippa has experienced phenomenal growth, with its e-commerce operations playing a pivotal role in its success story.

However, amidst its rapid growth, POCO by Pippa encountered a significant hurdle in their online marketing strategy. The challenge was two-fold: expanding their email list in a highly competitive market while ensuring strict adherence to the evolving landscape of privacy regulations. The uncertainty surrounding customer locations added another layer of complexity, making it essential to find a solution that could navigate these legal nuances effectively.

Enter Dataships. Dataships revolutionized POCO’s approach to marketing consent collection. With an easy to set up Shopify app, Dataships introduced dynamic consent collection with location-based checkboxes at the checkout. It seamlessly integrated with POCO’s Shopify and Klaviyo, ensuring real-time synchronization of all necessary data. It empowered POCO to expand their list growth significantly while adhering to country-specific regulations effortlessly, eliminating the complexities associated with various consent practices like soft opt-in, double opt-in, abandoned cart, and privacy policies.

With Dataships’ dynamic consent collection solution in place, the brand’s marketable rate has rocketed from 27% to 80%. This meant a larger segment of their customer base, nearly eight out of every ten shoppers, were now consenting to marketing communications which consequently grew their Klaviyo database and potential market reach. The tangible outcome was an addition of over 5,484 sales leads, equating to a potential revenue windfall of $371,000.

Discover how our innovative consent collection solution can elevate your e-commerce business, just like POCO by Pippa. Contact us today and take the first step towards maximizing your marketing potential and turn compliance into a competitive advantage!

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