Denim and Data: POCO by Pippa’s €300K Revenue Surge with Dataships
Amy O'Brien
Last updated November 15, 2023
However, amidst its rapid growth, POCO by Pippa encountered a significant hurdle in their online marketing strategy. The challenge was two-fold: expanding their email list in a highly competitive market while ensuring strict adherence to the evolving landscape of privacy regulations. The uncertainty surrounding customer locations added another layer of complexity, making it essential to find a solution that could navigate these legal nuances effectively.
Enter Dataships. Dataships revolutionized POCO’s approach to marketing consent collection. With an easy to set up Shopify app, Dataships introduced dynamic consent collection with location-based checkboxes at the checkout. It seamlessly integrated with POCO’s Shopify and Klaviyo, ensuring real-time synchronization of all necessary data. It empowered POCO to expand their list growth significantly while adhering to country-specific regulations effortlessly, eliminating the complexities associated with various consent practices like soft opt-in, double opt-in, abandoned cart, and privacy policies.
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