Case Studies | 3 MIN READ

Carraig Donn’s Email List Growth Success with Dataships, supported by StudioForty9

Hannah Morris

Last updated December 5, 2024

OVERVIEW

Introduction

Carraig Donn, a leading Irish fashion and homeware retailer, transformed their email marketing strategy with Dataships. By integrating Dataships’ GDPR-compliant consent collection tools and leveraging seamless integration with Klaviyo, they significantly grew their marketing lists and improved segmentation and personalization efforts, driving repeat purchases and customer retention.

MCR Uplift

71% points

ROI

52x

Dataships & Carraig Donn

The Challenge

Before working with Dataships, Carraig Donn faced a key challenge: only 9% of their customers were opting into email marketing at checkout, limiting their ability to drive engagement and repeat purchases. Additionally, they needed to ensure compliance with GDPR while optimizing their marketing efforts. Carraig Donn sought a way to streamline their process, improve segmentation, and make better use of their customer data to fuel growth.

The addition of Dataships to our tech stack continues to be a key element of our growth strategy for 2024. Dataship’s focus is to optimize your checkout marketing consent collection for growth and compliance whilst also helping online businesses navigate the complexities of national email marketing laws. I would highly recommend Dataships.

Siobhan Ryan

Ecommerce Manager, Carraig Donn

The Solution

Dataships provided Carraig Donn with a GDPR-compliant solution that not only simplified consent collection but also integrated seamlessly with Klaviyo. This allowed Carraig Donn to centralize their customer data, improve the personalization of their messaging, and target their most engaged audience with tailored campaigns. The result? A substantial increase in both their marketing consent rate and overall engagement.

By expanding their lists and enhancing segmentation through Dataships, Carraig Donn improved customer retention and increased repeat purchases, all while maintaining compliance with data privacy regulations. You can see the list growth over the year below:

Results

Email Marketing Consent Rate

Pre-Dataships: 9%
With Dataships: 80%

Marketing Consent Rate Increase

71% points growth

Klaviyo List Growth

Over 17,000 new contacts unlocked

ROI

52x ROI over 8 months

Segmentation & Personalization

Significant Improvements in targeting and messaging

Increased Repeat Purchases & Retention

Stronger customer loyalty and higher purchase frequency

Carraig Donn successfully leveraged Dataships to optimize their email marketing efforts, grow their audience, and boost engagement, resulting in meaningful growth for their business.

The Agency

Who are StudioForty9?

As Ireland’s leading experts in ecommerce, StudioForty9 has a proven track record of driving significant growth for businesses. With over 15 years experience, and specializing in delivering transformative B2C solutions tailored to unique business needs.

Their omnichannel expertise encompasses everything they do, from performance marketing, and demand generation, to conversion rate optimisation and customer experience. They are experienced in crafting intuitive user interfaces, designing engaging customer journeys and developing custom features that enhance your website performance. Additionally, they specialize in system integrations and business process automation, streamlining your operations and improving efficiency.

We have been working with Dataships for 18 months and found that the team is always very supportive and responsive. We frequently recommend Dataships to clients as its platform optimizes marketing consent collection, thereby increasing the size of their addressable market. It also implements specific countries’ policies and procedures around data collection, ensuring quality, compliance and peace of mind for our clients.

Louise Jennings

Growth Director, StudioForty9

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StudioForty9

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