Institute of Dermatologists: 91% Consent Success with Dataships
cliodhna
Last updated January 23, 2025
MCR Uplift
ROI
When the Institute of Dermatologists set out to expand their digital presence, they faced a unique challenge: their website had traditionally served as an informational hub for clinic patients rather than a commercial platform for skincare products. Recognizing the potential to expand their reach and unlock new revenue streams, the Institute of Dermatologists partnered with Distinction Digital, who identified the need to transform its website into a commercial asset and establish itself as a leader in the online skincare market.
While the Institute had a basic email marketing presence through Mailchimp, it was underutilized and lacked the advanced segmentation and compliance tools needed to drive meaningful engagement and repeat purchases. Distinction Digital recognized that moving to Klaviyo and integrating it with Dataships’ compliance-first platform was essential for revitalizing the email marketing channel. This approach would allow the Institute to collect key customer data points, implement effective segmentation strategies, and stay compliant with GDPR and other privacy regulations.
Dataships has been transformative for us. Seeing our email consent rate jump from 15% to 91% was incredible. The platform’s simplicity and effectiveness have not only enhanced compliance but also opened up new opportunities for engagement and growth. We’re thrilled with the results.
Institute of Dermatologists
Through this collaboration, the Institute of Dermatologists was able to:
- Establish and automate their email marketing channel.
- Integrate seamlessly with Klaviyo to manage and grow their email lists.
- Automate consent collection and compliance tracking, ensuring full adherence to GDPR and other regulations.
- Gain actionable insights into customer engagement and repeat purchase behavior.
This tailored, collaborative approach enabled the Institute of Dermatologists to unlock extraordinary results. During Black Friday Cyber Monday (BFCM), sales increased by an impressive 296% year-over-year, with the majority of this growth driven by their newly established email channel.
The partnership between Distinction Digital, Dataships, and the Institute of Dermatologists successfully transformed the Institute’s digital presence. By implementing a streamlined, compliant approach to consent collection and marketing, the Institute was able to reach new audiences, build a high-quality email list, and firmly establish itself as a leader in the online skincare market.
With Dataships: 91%
The partnership between the Institute of Dermatologists, Distinction Digital and Dataships showcases the power of compliance done right. By addressing regulatory challenges and transforming the consent process, Dataships enabled the Institute of Dermatologists to unlock new growth opportunities, strengthen client relationships, and achieve their business goals.
Whether it’s boosting engagement or staying ahead of compliance regulations, the Institute of Dermatologists now has the tools they need to thrive in the digital landscape.
Agency Strategy & Results
The Institute of Dermatologists is a highly reputable medical and cosmetic dermatology clinic in Ballsbridge, Dublin. Their expert team provides first class treatments and advice to patients while recommending the best skincare products on the market for optimum results. In order to bring this expertise to a wider audience, they chose to partner with Jennifer at Distinction Digital to transform their website and digital marketing channels. So far, a key focus has been to build first-party data to enable relevant and cost-effective targeting. Since implementing the Dataships’ checkout tool, the marketing list has increased by 54%. This list growth, alongside email campaigns and automations resulted in a Black Friday performance almost triple what it was the previous year. This wouldn’t have been possible without the list growth via the Dataships tool.
The Dataships tool has been instrumental in helping the Institute of Dermatologists build their marketing lists, transforming their email channel into a powerful revenue-generating asset. I’ve found Dataships to be hugely beneficial for all of my clients to partner with. Implementation and management is seamless and the team are great to work with, always responsive and happy to help.
Jennifer Shanahan
Founder, Distinction Digital
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