Louis Copeland’s email marketing transformation with Dataships

Bridging the Gap Between Retail Heritage and Digital Potential

As a menswear brand with an historically retail-focused demographic, the Covid Pandemic had pushed them to focus their efforts online which made them realize they hadn't engaged with the full potential of their marketing lists.

They initially focused on newsletter-driven marketing but found it limited in terms of audience engagement. Their primary concerns revolved around avoiding customer fatigue from email overload and ensuring they maintained strong click and open rates.

However, they soon discovered through Dataships that more engaged customers came from those making purchases rather than from standard newsletter subscribers. This insight revealed a major opportunity to better engage with their customer base at the point of purchase, shifting their strategy to focus on building a more responsive and valuable marketing audience.

For several months, we've been utilizing Dataships, which has significantly simplified our lives. We can rest assured that everything is taken care of. We've experienced significant growth in our marketing audiences, which has resulted in a direct increase in revenue.

Aaron Hearns
Ecommerce Manager, Louis Copeland

Segmented Audience Strategy with Enhanced SMS Integration

Louis Copeland transformed how they engaged with their audience by nurturing the Dataships list separately from their standard newsletter recipients.

They quickly realized that the Dataships audience was more engaged and didn't require discounts to opt-in, resulting in significant cost savings on acquisition.

This allowed Louis Copeland to target this group as VIPs, fostering stronger customer loyalty and seeing excellent returns as a result.

Since integrating Dataships' SMS solution, Louis Copeland has seen remarkable results. Despite previous efforts to grow their SMS list, only 6% of customers at checkout were opting in for SMS marketing.

With Dataships, that figure skyrocketed to 70%. This significant boost in SMS opt-ins has not only expanded their list size but also attracted highly engaged, recent purchasers—leading to impressive returns from their SMS marketing campaigns.

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Substantial Growth Across All Marketing Channels

Pre-Dataships: 14%
With Dataships: 80%

Email Marketing Consent Rate Increase
66% growth

SMS Marketing Consent Rate
Pre-Dataships: 6%
With Dataships: 70%

SMS Marketing Consent Rate Increase
64%

ROI
50x ROI over 20 months

Klaviyo List Growth
Over 6,000 new contacts unlocked

Email Open Rates
Higher open rates from their Dataships-engaged customers

Louis Copeland saw significant improvements in marketing metrics after integrating Dataships, with their most engaged audiences now driving better outcomes.