Institute of Dermatologists: 91% consent rate with Dataships

Transforming a Clinical Website into a Commercial Platform

When the Institute of Dermatologists set out to expand their digital presence, they faced a unique challenge: their website had traditionally served as an informational hub for clinic patients rather than a commercial platform for skincare products.

Recognizing the potential to expand their reach and unlock new revenue streams, the Institute of Dermatologists partnered with Distinction Digital, who identified the need to transform its website into a commercial asset and establish itself as a leader in the online skincare market.

While the Institute had a basic email marketing presence through MailChimp, it was underutilized and lacked the advanced segmentation and compliance tools needed to drive meaningful engagement and repeat purchases.

‍Distinction Digital recognized that moving to Klaviyo and integrating it with Dataships' compliance-first platform was essential for revitalizing the email marketing channel. This approach would allow the Institute to collect key customer data points, implement effective segmentation strategies, and stay compliant with GDPR and other privacy regulations.

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Dataships has been transformative for us. Seeing our email consent rate jump from 15% to 91% was incredible. The platform's simplicity and effectiveness have not only enhanced compliance but also opened up new opportunities for engagement and growth. We're thrilled with the results.

Strategic Digital Transformation with Expert Partners

The Institute of Dermatologists embarked on a strategic transformation of their website, aiming to make it a true commercial engine.

Distinction Digital identified that building a complete, effective email marketing channel was critical to achieving this goal.

Leveraging their extensive network, the agency introduced the Institute of Dermatologists to Dataships, whose compliance-first platform offered the perfect solution.

Through this collaboration, the Institute of Dermatologists was able to:

Establish and automate their email marketing channel.
Integrate seamlessly with Klaviyo to manage and grow their email lists.
Automate consent collection and compliance tracking, ensuring full adherence to GDPR and other regulations.
Gain actionable insights into customer engagement and repeat purchase behavior.

This tailored, collaborative approach enabled the Institute of Dermatologists to unlock extraordinary results.

During Black Friday Cyber Monday (BFCM), sales increased by an impressive 296% year-over-year, with the majority of this growth driven by their newly established email channel.

The partnership between Distinction Digital, Dataships, and the Institute of Dermatologists successfully transformed the Institute's digital presence.

By implementing a streamlined, compliant approach to consent collection and marketing, the Institute was able to reach new audiences, build a high-quality email list, and firmly establish itself as a leader in the online skincare market.

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Remarkable Growth in Marketing Performance

Pre-Dataships: 15%
With Dataships: 91%

Marketing Consent Rate Increase
Increased by an astounding 76% points

ROI
Achieved a remarkable 66x ROI in just four months.

Klaviyo List Growth
Over 1,500 new marketable contacts unlocked

Dataships didn't just improve compliance; it amplified their ability to connect with clients, leading to higher engagement rates and measurable business growth.

The partnership between the Institute of Dermatologists, Distinction Digital and Dataships showcases the power of compliance done right.

By addressing regulatory challenges and transforming the consent process, Dataships enabled the Institute of Dermatologists to unlock new growth opportunities, strengthen client relationships, and achieve their business goals.

Whether it's boosting engagement or staying ahead of compliance regulators, the Institute of Dermatologists now has the tools they need to thrive in the digital landscape.

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The Dataships tool has been instrumental in helping the Institute of Dermatologists build their marketing lists, transforming their email channel into a powerful revenue-generating asset. I've found Dataships to be highly beneficial for all of my clients to partner with. Implementation and management is seamless and the team are great to work with, always responsive and happy to help.

Jennifer Shanahan
Founder, Distinction Digital