How IQBAR transformed checkout into a repeat purchase powerhouse
Functional nutrition brand IQBAR was growing rapidly, but their standard checkout opt-in flow was leaving significant marketing opportunities untapped.
Converting high-value customers into subscribers
Default checkout configuration gave IQBAR 3 big bottlenecks:
1. Missed revenue at checkout: With strong repeat purchase potential, every non-subscribed customer represented a lost revenue opportunity. But Shopify and Klaviyo's standard consent options were converting far below potential, especially for SMS.
2. Complex compliance slowing growth: While GDPR, CCPA, and TCPA compliance was essential, traditional compliance approaches created unnecessary friction. IQBAR needed a way to maximize opt-ins while maintaining compliance across regions and channels.
3. Untapped potential for retention and LTV: With thousands of new customers checking out monthly, IQBAR had a clear opportunity to drive repeat purchases through personalized marketing – but first they needed to capture these audiences effectively at checkout.
See how Dataships can move more customers into your high LTV cohorts
Transforming checkout into a list growth engine
IQBAR implemented Dataships to optimize their checkout for maximum subscriber growth:
1. Maximized list growth: Dataships automatically optimizes opt-in flows to maximize both email and SMS subscriptions at checkout. The results were dramatic – email opt-ins increased from 60% to 96%, while SMS opt-ins jumped from 0.36% to an industry-leading 6%.
2. Compliance on autopilot: While driving aggressive list growth, Dataships ensures bulletproof compliance by automatically adapting consent flows to meet data privacy requirements. This eliminates manual overhead on record management while protecting IQBAR's ability to market confidently.
3. Seamless Klaviyo integration: New subscribers flow directly into IQBAR's Klaviyo account, segmented by opt-in type and channel, ready for personalized retention campaigns. This allows IQBAR to immediately engage their expanded subscriber base while maintaining pristine consent records.
Dataships has delivered outstanding results for our marketing efforts, driving a significant uplift in marketing consent and customer engagement. We've seen remarkable improvements in our list growth and repeat purchase rates, making it an invaluable part of our strategy. It's been seamless to integrate, and we're thrilled to have it ready for key moments like Black Friday.
Jessica Greenwood
CMO, IQBAR
Breaking through the SMS opt-in barrier
The Standard Approach:
Most Shopify brands face a critical problem with SMS opt-ins.
After a shopper provides their phone number at checkout, they must wait for a "Reply Y" text to complete signup.
By moving verification outside of checkout, brands typically see SMS opt-in rates below 1%.
SMS Easy Opt-In:
Instead of post-purchase verification, SMS Easy Opt-in from Dataships sends an instant verification code right at checkout.
This simple change had massive impact for IQBAR – 2X the number of SMS opt-ins in 2 weeks than they saw the entire previous year.
IQBAR ❤️ Roswell ❤️ Dataships
Of course, growing a marketing list is only valuable with a strong retention strategy behind it. That's where Roswell comes in.
As IQBAR's long-term ecommerce agency partner, Roswell has built sophisticated email and SMS programs that consistently drive repeat purchases.
With their retention foundation in place, expanding their subscriber base became the clear path to unlocking greater revenue potential.
By optimizing consent collection at checkout, Dataships ensures IQBAR's lists grow with highly engaged subscribers.
These opted-in customers flow directly into Roswell's proven retention campaigns, creating a powerful engine for repeat revenue.
This partnership delivers the best of both worlds: Dataships handles the complex work of maximizing compliant opt-ins, while Roswell's retention expertise converts those subscribers into repeat customers.
From opt-ins to revenue
Within 12 months of implementing Dataships, IQBAR transformed their checkout into a powerful engine for subscriber growth and retention revenue:
Massive list growth
Email opt-ins increased from 60% to 96%
SMS opt-ins jumped from 0.36% to 6%
19,128 total new subscribers captured
Revenue impact
6,286 repeat purchases from new subscribers
Significant incremental repeat purchase revenue
36% repeat purchase rate
491% return on investment
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