Carraig Donn’s email list growth success with Dataships x StudioForty9

Overcoming Low Opt-in Rates to Unlock Growth Potential

Before working with Dataships, Carraig Donn faced a key challenge: only 9% of their customers were opting into email marketing at checkout, limiting their ability to drive engagement and repeat purchases. Additionally, they needed to ensure compliance with GDPR while optimizing their marketing efforts. Carraig Donn sought a way to streamline their process, improve segmentation, and make better use of their customer data to fuel growth.

The addition of Dataships to our tech stack continues to be a key element of our growth strategy for 2024. Dataships's focus is to optimize your checkout marketing consent collection for growth and compliance while also helping online businesses navigate the complexities of national email marketing laws. I would highly recommend Dataships.

Siobhan Ryan
Ecommerce Manager, Carraig Donn

Integrated Consent Management with Seamless Klaviyo Integration

Dataships provided Carraig Donn with a GDPR-compliant solution that not only simplified consent collection but also integrated seamlessly with Klaviyo. This allowed Carraig Donn to centralize their customer data, improve the personalization of their messaging, and target their most engaged audience with tailored campaigns. The result? A substantial increase in both their marketing consent rate and overall engagement.

By expanding their lists and enhancing segmentation through Dataships, Carraig Donn improved customer retention and increased repeat purchases, all while maintaining compliance with data privacy regulations. You can see the list growth over the year below:

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Exceptional Growth in Marketing Reach and Effectiveness

Pre-Dataships: 9%
With Dataships: 80%

Marketing Consent Rate Increase
71% points growth

ROI
52x ROI over 6 months

Klaviyo List Growth
Over 17,000 new contacts unlocked

Segmentation & Personalization
Significant improvements in targeting and messaging

Increased Repeat Purchases & Retention
Stronger customer loyalty and higher purchase frequency

Carraig Donn successfully leveraged Dataships to optimize their email marketing efforts, grow their audience, and boost engagement, resulting in meaningful growth for their business.

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We have been working with Dataships for 18 months and found that the team is always very supportive and responsive. We frequently recommend Dataships to clients as its platform optimizes marketing consent collection, thereby increasing the size of their addressable market. It also implements specific countries' policies and procedures around data collection, ensuring quality, compliance and peace of mind for our clients.

Louise Jennings
Growth Director, StudioForty9