Dataships Raises $7M Series A to Turn Compliance into a Growth Engine for Ecommerce

The ecommerce landscape has fundamentally shifted. Rising customer acquisition costs, privacy regulations, and sky-high expectations on personalization and communication have merchants searching for sustainable ways to grow. We started Dataships as a compliance tech company, but quickly realized that smarter compliance management is a massively untapped lever for growth.

Today, we’re excited to announce our $7M Series A led by Osage Venture Partners, with participation from Lavrock Ventures and the Urban Innovation Fund. This funding will accelerate our mission to help merchants dramatically grow their marketing lists while maintaining ironclad data privacy compliance.

Most ecommerce brands follow a familiar playbook: Drive traffic, offer discounts for email signups, maybe test a traffic de-anonymizer, then hope for purchases and remarket those that don’t. But this underutilizes the most impactful and ephemeral moment for building their marketing lists—checkout.

Since focusing on the ecommerce market, we’ve discovered something extraordinary: When done right, compliance isn’t just about protection—it’s about growth. By dynamically optimizing consent language at checkout based on visitor location and marketing channel, we’re helping merchants achieve remarkable results

Our impact by the numbers:
– 10X increase in SMS opt-in rates through our innovative double opt-in feature
– 3-4X boost in email marketing contacts
– 500+ high-growth brands including Ekster, TB12, and Benchmade
– 8M+ new marketable contacts added
– $112M in additional revenue generated through 1.1M repeat purchases

The one-size-fits-all approach of most consent collection setups at checkout can cause problems. It usually either has too high of a standard for compliance, which loses opt-ins, or too low a standard for compliance, which poses compliance risks.

Our platform solves this by being the only solution that guarantees both list growth and compliance at checkout. This is especially beneficial for multi-channel, multi-national brands that need to be able to serve different consent configurations for both email and SMS and for shoppers in different regions.

Our recent innovations include:
– SMS Easy Opt-in: Our breakthrough approach that replaces “Reply Y” with in-checkout verification, delivering 10X more marketable SMS contacts
– A/B Testing Engine: Transparent measurement of baseline vs. optimized opt-in rates, directly tied to repeat purchase impact

This funding will fuel three key initiatives:
1. Product Innovation: Developing new features that unlock even higher audience growth while maintaining compliance
2. Market Expansion: Bringing our solution to more segments of the ecommerce ecosystem
3. Customer Success: Scaling our engineering and support teams to serve our rapidly growing merchant base

In today’s landscape where acquisition costs are still rising, personalization is expected, and privacy is a real concern from shoppers, merchants need more than just tactics—they need a systematic approach to expand reach and more meaningfully engage their highest-value audience: purchasers.

We’re building Dataships to be the essential growth platform for modern ecommerce brands. One that transforms compliance from a burden into a competitive advantage, helping merchants build larger, more engaged marketing lists that drive sustainable revenue growth.

Reach out to try us free for a month with a built-in A/B test.