GDPR & CCPA: Similarities and Differences

There are several similarities between both laws, but there are also some key differences between the two regulations that businesses and marketing professionals need to be aware of. In doing so, they can not only steer clear of fines for noncompliance and potential backlash from customers but also adapt their strategies to still reach their target audiences effectively.

Continue ReadingGDPR & CCPA: Similarities and Differences