For Shopify Merchants
First Party Data Strategy
As more privacy regulations have been introduced across the globe, consumers have become far more concerned about how their personal data is being collected and used.
This has increased the importance of collecting first-party data directly from your customers.
In this guide, you’ll learn:
- Why online brands are increasingly focusing on collecting first-party data directly from customers.
- What you need to do to collect data compliantly so you can actually use it.
- How these data collection methods differ across different regions.