Case Studies | 2 MIN READ

Ekster & Dataships: Fueling Growth and Optimizing Customer Engagement in the Smart Wallet Market

Hannah Morris

Last updated November 28, 2024

OVERVIEW

Introduction

Ekster, the world’s most successful smart wallet brand, has achieved impressive growth since its inception. Starting with a Kickstarter campaign funded by a $500 video, Ekster quickly scaled to generate over $350,000 in initial funding. Today, the brand is on track to exceed $50 million in annual revenue and has grown from a lean team of 12 to a robust 45 employees. With rapid expansion, Ekster needed a scalable way to maximize its customer opt-ins and drive genuine engagement. Implementing Dataships proved pivotal, boosting opt-in rates and unlocking significant marketing potential.

Pre-Dataships MCR

68%

With Dataships MCR

92%

ROI

30x

Dataships & Ekster

The Challenge

Ekster’s rapid expansion and reliance on direct-to-consumer e-commerce have brought new challenges, especially in today’s competitive market where rising paid advertising costs cut into profitability. With a focus on cost efficiency, retention, and performance marketing, Ekster recognized the need for an affordable, compliant solution to boost their opt-in rates, helping them reach their predominantly EU-based customer base more effectively. With Dataships, Ekster aimed to maximize opt-in growth for email, enabling them to reduce reliance on costly advertising and enhance customer engagement affordably and compliantly.

We’ve been using Dataships for a while now, and it has become an indispensable tool for our business. The automation tools have saved us so much time, ensuring we capture consent from our customers without any hassle, while also improving our email marketing efforts.
Highly recommended for any Shopify store looking to streamline data compliance and grow customer relationships!

Olivier Momma

Founder, Ekster

The Solution

Dataships delivered a powerful solution for Ekster, enhancing their ability to nurture customers and boost engagement. By optimizing the checkout process, Dataships enabled Ekster to grow their email list significantly, adding 22,000 new marketable contacts. This expansion allowed Ekster to effectively reach out to these subscribers, fostering long-term relationships and encouraging repeat purchases. With Dataships, Ekster not only broadened their audience but also ensured they could nurture these relationships, driving customer loyalty and maximizing their marketing efforts for sustainable growth.

Results

Email Marketing Consent Rate

Pre-Dataships: 68%
With Dataships: 92%

Klaviyo List Growth

Over 23,000 new contacts unlocked.

ROI

30x ROI over 12 months

Email Marketing Consent Rate Increase

24% points growth

Enhanced Customer Loyalty

Customers showed increased brand engagement and longer-term commitment to Ekster.

By leveraging Dataships, Ekster turned regulatory compliance into a growth opportunity. With dynamic consent collection and a seamless integration into their checkout process, the brand not only expanded their marketing reach but also improved their ability to build lasting relationships with customers.

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