As one of Ireland’s top makeup artists & creator of the award-winning makeup brand Sculpted by Aimee Connolly, Aimee recognizes the importance of her customers’ data and their privacy.
When the pandemic hit in 2020 Aimee Connolly had to shift in-store sales and makeup masterclasses online, making her customers’ data privacy paramount to her success. As their Shopify store grew and online sales become a key part of their business the team at Sculpted wanted to make sure they were doing everything they could with the data they were collecting in their online store. This is what prompted Aimee and the team to engage with Dataships and put in place an optimized consent management tool.
The Sculpted by Aimee team engaged with Dataships to solve their concerns around the usability of the data they had been collecting on their Shopify store. Working closely with Dataships, the Sculpted team were able to implement an optimized consent management tool at their checkout, more than tripling their marketable acceptance rate. This meant they saw an average acceptance rate at their checkout grow from 31% to 81%.
How? By removing Shopify’s one-size fits all approach and instead using Dataships optimized consent collection tool:
By engaging with Dataships Aimee and her team could rest assured knowing that this area of the business was taken care, while they were able to focus on growing the business.
MASSIVE GROWTH IN MARKETABLE AUDIENCE
The team were able to improve their checkout acceptance rates from 31% to 81%, thus growing their email marketable audience.
COMPLIANT WITH GLOBAL PRIVACY LAWS
Through the use of the Dataships tool the team were able to ensure they were compliant across regions.
SEAMLESS INTEGRATION WITH KLAVIYO
The team were able to get the most out of the data by connecting to Klaviyo.