iClothing uses Dataships to build trust with customers
In e-commerce, establishing trust is the cornerstone to building long term relationships with customers.
Customer satisfaction is key in e-commerce and results in returning users, lowering the amount the company needs to spend to acquire new customers. The team at iClothing identified that nurturing customer relationships was a crucial business goal.
Upon surveying customers, they found that customers cared deeply about what data iClothing held on them and how they were using is. Therefore iClothing enlisted Dataships to help the team build a transparent, best in class Privacy Centre.
How Dataships Helped
Through this Privacy Centre, users can now view all the policies and practices of the company as well as viewing, amending and deleting the personal data that the company holds on them.
‘Customers are at the center of all our thinking at iClothing and so is their data. We wanted to work with Dataships as no other solution offers such rich tools for our customers to use allowing them to visualize and amend their data in real time. It’s win-win for us too as we then have the most up to date customer data to contact them with.
We believe that by offering our customers the ability to amend and access their personal data we are not only improving our own admin time & efficiency but we are also creating better data relationships with our users which pays off in the long run.’