Louis Copeland’s Email Marketing Transformation with Dataships

As a menswear brand with an historically retail-focused demographic, the Covid Pandemic had pushed them to focus their efforts online which made them realize they hadn’t engaged with the full potential of their marketable lists. 

They initially focused on newsletter-driven marketing but found it limited in terms of audience engagement. Their primary concerns revolved around avoiding customer fatigue from email overload and ensuring they maintained strong click and open rates.
However, they soon discovered through Dataships that more engaged customers came from those making purchases rather than from standard newsletter subscribers. This insight revealed a major opportunity to better engage with their customer base at the point of purchase, shifting their strategy to focus on building a more responsive and valuable marketing audience.

Louis Copeland transformed how they engaged with their audience by nurturing the Dataships list separately from their standard newsletter recipients. They quickly realized that the Dataships audience was more engaged and didn’t require discounts to opt in, resulting in significant cost savings on acquisition. This allowed Louis Copeland to target this group as VIPs, fostering stronger customer loyalty and seeing excellent returns as a result.

Since integrating Dataships’ SMS solution, Louis Copeland has seen remarkable results. Despite previous efforts to grow their SMS list, only 6% of customers at checkout were opting in for SMS marketing. With Dataships, that figure skyrocketed to 70%. This significant boost in SMS opt-ins has not only expanded their list size but also attracted highly engaged, recent purchasers—leading to impressive returns from their SMS marketing campaigns.