How Data Privacy Software Companies Are Changing Compliance in 2022

Between the world’s biggest tech companies introducing powerful new personal data management features to support their users’ privacy preferences and the enactment of the California Consumer Privacy Act (CCPA) in July 2021, businesses and users are still adjusting to a new world. So just how has the privacy landscape changed and how can businesses use the latest data privacy tools to their advantage?

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GDPR & CCPA: Similarities and Differences

There are several similarities between both laws, but there are also some key differences between the two regulations that businesses and marketing professionals need to be aware of. In doing so, they can not only steer clear of fines for noncompliance and potential backlash from customers but also adapt their strategies to still reach their target audiences effectively.

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