CPRA: What you need to know
What is the California Privacy Rights Act (CPRA)? The California Consumer Privacy Act (CCPA), signed into law in 2018 and has been in effect since 2020, has dramatically changed the…
Zero-party data to third-party data: What you need to know
Understanding the various data types is key to creating effective marketing campaigns that drive repeat business. Traditionally third-party data has worked well for Shopify businesses. However, shifting attitudes around privacy…
New data emphasizes the importance of collecting marketing consent
It’s getting much harder and more expensive to target potential customers online due to several factors. Data privacy legislations Third-party advertisers, like Facebook, are struggling with an increased focus on…
Collecting compliant customer data on Shopify
How your store grows online is changing fast. More complex privacy regulations are being enacted around the globe, raising consumer awareness about how their data is collected and used. The…
How to Write a Compliant Marketing Email
Email marketing today comes with its benefits and challenges. The benefits include reaching potential customers, nurturing repeat purchasers, and growing your business. However, the challenges cannot be ignored. From typos…
What is a DPIA and do I need to do one?
As part of the GDPR, many new business rules have been introduced to change practices and protect consumer data, such as Data Protection Impact Assessment (DPIA). But what is a…
Do you need a EU GDPR Representative?
Did you know that if you sell to people in the EU but are not located there, you still need to appoint an EU representative? In this blog, we will…
When do you need a Data Protection Officer?
https://youtu.be/5i0eXWjy1Gg A Data Protection Officer (DPO) is responsible for guiding all areas of the company on handling personal data in compliance with GDPR, monitoring the company’s compliance and being a…
Who Does GDPR Apply To?
https://youtu.be/gEBnkeHxtsA The general data protection regulation (GDPR) is the primary data privacy regulation in the EU. It dictates how businesses must process EU residents' personal data. GDPR was introduced to…
GDPR consent collection: Get more value from your data
To comply with GDPR, you must collect consent based on one of the six legal bases outlined in the regulations. Collecting individual consent directly from your customer is one example.…
