It may not have the buzz of New Year’s Day, the warmth of the holiday season, or the candy and cards of Valentine’s Day, but the week of January 24-28 is big in its own right this year: it’s Data Privacy Week.
And unlike other holidays, Data Privacy Week is actually all about you—you and your privacy, that is.
In lieu of fireworks, piñatas, cakes, and parades, we want to make sure that you and your business not only know how to mark the week but also are well prepared to be champions for privacy and to help build awareness for compliance with these Data Privacy Week-inspired best practices.
How to Celebrate Data Privacy Week Throughout 2022
There’s no doubt that consumers are becoming more aware about their rights when it comes to data privacy. In fact, according to one study, 79 percent of those surveyed reported being concerned about the way that their data was being used by companies.
In other words, knowing how to protect your customers’ privacy and having the tools and policies in place to manage it appropriately can be a real differentiator.
Fortunately, when it comes to implementing the necessary measures, experts like Dataships and the other official Data Privacy Week champions have already done all of the hard work on your behalf.
Here are some key steps your team can take to improve your data privacy practices:
Make Compliance a Priority
Conduct an assessment of how your organization handles data storage and collection, taking into consideration the different countries and jurisdictions where your customers are.
You may be surprised to see the results; for example, you may believe that some e-commerce platforms are handling privacy on your behalf. Although some platforms, such as Shopify, allow you to add or generate store policy, you are ultimately responsible for ensuring data compliance.
Educate Your Employees About Data Privacy
Help to foster a culture of privacy by educating your staff on their and your organization’s role in protecting customer data.
This can include:
- Engaging staff on how privacy and data security apply to their role
- Sharing tips on how they can improve their privacy and security settings at work and at home
Understand the Nuances and Obligations of Consent
Organizations have an obligation to understand their role in consent management, so ensure that you have the necessary tools and policies in place to collect, store, and audit your customers’ consent.
For example, CPRA and GDPR make it clear what will and what will not constitute consent, so if proof of consent is requested, organizations need to be able to provide clear records of that consent, when it occurred, and how long that consent is valid for. Help keep your organization in compliance without the stress by taking advantage of industry-leading tools designed to handle it all on your behalf.
Adopt a Privacy Framework to Improve Risk Management
If the idea of creating, building, or expanding your organization’s privacy framework sounds daunting, remember that you don’t have to go it alone.
In fact, there are a number of established privacy frameworks out there specifically designed to help organizations with each facet of weaving privacy management into their business.
Some of the most established include:
- NIST Privacy Framework
- AICPA Privacy Management Framework
- ISO/IEC 27701 – International Standard for Privacy Information Management
Celebrate Data Privacy Week All Year Long
It can be difficult to balance your business priorities with the need to keep your customers’ data privacy secure, especially as our economies become increasingly global and more digital.
Fortunately, partners like Dataships—with its innovative platform and experienced team—can take on the burden of maintaining data compliance, no matter where you do business or how you approach marketing.